Our story
2019: The Real Struggle
It all started from my days as a sports physical therapist at a Division I University, where I saw too many talented athletes sidelined by hamstring injuries. It was heartbreaking!
I noticed a pattern: athletes had weak hamstrings, but no practical way to strengthen them.
The gear that could help—a barbell, weights, or a Nordic bench—was not only pricey (we're talking $500 to $600) but also impractical for home use due to their bulk and space requirements.
The Nordstick Idea
I needed to find a way for my athletes to train their hamstrings effectively, without breaking the bank or needing a gym's worth of space.
We stuck with the Nordic curl, a scientifically supported exercise known for its superior efficacy in hamstring strengthening.
It's one of the best ways to fire up those hamstrings, thanks to eccentric overload, which gets you about 40% more muscle activation.
Even the big guns like the FIFA 11+ program vouch for the Nordic curl to help fend off injuries, especially those pesky ACL ones in youth sports.
That's where the idea for Nordstick came from.
The first prototype
The first prototype was a simple setup with a rolling pin and a ratchet strap that could be used under any door.
It was basic, but it worked.
I didn't know it at the time, but it was the beginning of something much bigger than expected.
2020: Making It Official
Fast forward to 2020, and we had the first official Nordstick. It was a game-changer.
What started as a tool for my athletes at the university quickly caught the attention of others facing the same challenges.
It turned out this was a problem for anyone wanting to strengthen their hamstrings without the hassle and cost of traditional equipment.
Today: a family affair
Over the last three years, we've had over 250,000 people get on board, and the feedback has been incredible.
People are feeling stronger, their knees are thanking them, and they're achieving results they never thought possible.
And Nordstick has become a family gig. My parents, sister, my aunt, my uncle, cousins, and I pack every order with care. So, when you choose Nordstick, you're not just getting a piece of equipment; you're becoming part of our family dream.
